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Subject Code MM579 Subject Title International Marketing Credit. Chapter Objectives Structure Of The Chapter The evolution of global marketing The international economic system Impetus to global marketing involvement Planning to meet the opportunities and challenges of global marketing Framework for international analysis Product life/market life cycle Chapter Summary Key Terms Review Questions Review Question Answers References A look at the appropriate fures, (for example The World Development Report by the World Bank) will indicate that the world is becoming increasingly interdependent for its economic progress. Managing Customers and MM574 or. Thus, both a board coverage of marketing concepts in a global marketing environment. Individual assnment.

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MK 388 Global Marketing Executive Summary Doing business is increasingly global in extent today. One snificant reason is technological – because of improved transportation and communication opportunities today, trade is now more practical. This course provides a basis for examining global marketing opportunities and. free trade area, common market, political union, global marketing management, direct. Instructor Determined Assnments Also Including Participation. 25%.

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